For those who are not from the digital marketing field find SEO very daunting. It is very tricky to understand and implement SEO strategies for business marketing. Getting a website rank high on search engine pages through SEO takes time and expertise. But when instead of reaping results, it backfires or doesn’t work; companies are forced to start all over again. There could be endless numbers of reasons that your website is not getting the traction it should be, but checking on each of these reasons is in it a humongous task. However, it is not an impossible task. Experts at SEO company in Indore say, if you know where to look at, you can easily identify the fault and fix it.

To make things simple for you to understand, we have listed a few reasons why your website’s ranking might be unstable.

Reason 1#  Your website has crawling issues.

There is a mechanism in the search engine that determines which website should be ranked higher which one shouldn’t. The digital spiders or crawlers are the one who scans the entire website, checks the content and other factors and set the ranking. It is obvious that any slight issue with these crawlers will result in ranking issues. As per search engine optimization services providers, commonly, there could be three issues with the crawler. These are:

  • The structure of coding of the website prevents web spiders to crawl the website.
  • The search engine is unable to download a web site’s URL, or
  • The web crawlers scroll through your private pages

Reason 2# Your hosting server is done most of the time.

Crawlers or spiders crawl through websites several times in a day. In case, during any of these crawling periods the website is down or unresponsive, the bots will not be able to fetch the site information. This will ultimately result in its decreased ranking. Search engines can mark your website as unreliable if the problem consistently persists.

Reason 3# Poor internal linking

No interlinking or poor interlinking is a major reason behind an unstable website ranking. Poor interlinking could become a problem in several ways. If the web pages of your website are not linked with each other properly, it might lead to improper crawling which again leads to a lower ranking. On the other hand, if you have interlinked our pages but those pages are broken or inaccessible by the crawlers, it will again affect the website ranking.

Reason 4# unable to optimize for all the high ranking keywords

Keyword optimization plays a key role in SEO and SERP. When making a website or producing content, it is essential to incorporate relevant keywords. But given how many keywords there are, it is next to impossible to use them all.

With that said, now let’s look into some ways which can help websites to rank here:

As stated above, SEO is a continuous process. Search engines keep updating their algorithm every now and then which makes it essential to keep a regular check on the SEO strategy. By continuously monitoring the SEO strategy and updating it, it would get easier to pinpoint the fault and correct it. With appropriate changes, you can resolve the ranking issue.

In today’s digital scenario, innovation is the key to success. The path of innovation in business means doing something unique and smarter that will make a positive difference regarding value and quality by using emerging technologies of the world. Information technology (IT) has already proved itself in last two decades and has dramatically changed the lives of individuals and organizations. Presently online shopping, digital marketing, social networking, digital communication and cloud computing, etc. are the best examples of change which came through the wave of IT Solutions. Nowadays accurate business planning, effective marketing, global sales, systematic management, real-time monitoring, instant customer support and long-term business growth cannot be achieved at the optimum level without IT solutions.

Nowadays IT consulting firms play a major role in business expansion. Certain factors due to which the IT consulting firms & IT solutions have become essential for any expanding business are accurate analysis, choosing the right technology and the future vision. Research from the last two decades has proved that those organizations that do invest in technology and choose the path of innovation to increase their market share, financial figures and overall competitiveness. IT solutions provide you the opportunity to analyze specific data and plan your business journey accordingly. It also provides you many tools which can solve complex problems and plan the future growth of your business.

Speed and accuracy are at the heart of making the right decision for your business. Every successful organization has to go through a comprehensive market research process which enables management to make the right decision.  Market research can be done in many ways through online surveys, forums, blogs, and group discussions using World Wide Web and of course through in-person interviews as well. Currently, many online tools help to extract useful information which has a major impact on decision making. These online tools not only provide real-time responses from the potential audience but also ensure the accuracy of data by minimizing the risk of human errors.

The heart of the business success lies in its marketing which enables the management to identify its target audience first and then observe their trends and needs. The overall marketing covers public relation, advertising, promotion and sales which subsequently affect the business growth. Digital Marketing is a modern phenomenon which enables worldwide promotion of products & services. It is a broad term including many concepts like search engine optimization (SEO), pay per click (PPC), blogging, discussion forum, email shot, SMS, MMS, social media marketing and smartphone app advertisement, etc. Currently web market is booming at a very fast pace because most of the entrepreneurs have understood the fact that the long-term business success is not possible without digital presence. Millions of new websites are being added to the internet every year.

Business success depends on high-level customer satisfaction, knowing customer needs, trends, and behaviors. Effective communication is the best to understand the customer demands, problems and their solutions. Thanks to IT that has enabled communication with millions of potential or existing customers in the real time. Some of these channels are email, webinar, social media, member portals, online newsletters and text or multimedia messaging through the smartphone.  Organizations normally use customer relationship management systems (CRM) to hold valuable data for understanding customer behaviors and future needs.

Resource management plays a crucial role in business success. When it comes to medium or large organizations, it is very difficult to manage all the resources manually. These resources may include tangible, financial or human resources, etc. Information technology has played a vital role in automating such complex problems by introducing user-friendly solutions. Thanks to the internet and cloud technology which enables software engineers to introduce cloud-based ERP (Enterprise Resource Planning) solutions. Now, the managers can monitor their organizational resources virtually anywhere in the world by using their personal computer, laptops, tablets or Smartphones. This concept has introduced the idea of globalization. Most of the multinational companies in the world use cloud-based solutions to manage their virtual or physical offices and staff worldwide. As IT solutions continue to increase the productivity, efficiency, and effectiveness of business operations and communication, business will continue to rely on IT for success.